The club is designed in the old village cinema, the difficulty of the project is that it has 4 floors, two of which are only access: the entrance, the first floor where the lobby is a small bar and reception, the largest and vip. We promote the entry of painting it red, thus creating a desire to enter. The elevator that goes straight to the VIP, is also red! The rest is black and gold. The bars are golden as if they were boxes of surprises. The concept is to recreate a space with landscaping, (orac decor) in Pader but very camouflaged by light and enhanced by their shadows. Decor Antigua, where he recalls the Greek proportions, then called neoclassical, com a Venetian Palazzo if it were even with his steps around the courtyard (the track). Break this rectilinear form of ornamentation main bar with an oval shape, very organic. The 113,000 chains hanging from the ceiling were placed for a total of 57 km of golden chain that created a flood of light, reflections and feelings.
Review of Brand Identity.
We simplify the Logotype more but narrow down to 2 options: with variations on each, shown in different styles/treatments.We retain the ‘Kinetic’ chain graphic in the brand but it is only used as a supporting device. The energy and style of this texture is too good to leave out of branded applications. Before club opening, the applications we develop, will determine the correct look and feel for the zsa zsa Club/Lounge identity.
The spectacular structure of the ground space correlates to the tensegrity system of the towering structure. The use of lightwave aluminium sets a counterpoint to the massive structure of the core itself. The central vortex explores and benefits from the blurring of the boundaries of the relation between nature and architecture based on spatial structures and natural forms. The result is achieved through computerized studies and is responsive to daylight.